Behold, the Range Rover of Watches

High end watches wearing high end automaker branding aren’t exactly few and far between, but we weren’t entirely expecting Range Rover to be the next nameplate to join that club. Then again, considering its status as producer of arguably the most opulent SUVs around (until the Bentley Bentayga came along, anyway), joining forces with a luxury timepiece manufacturer seems like a logical next step for the beloved British marque. And the first watch that has resulted from this collaboration with Zenith is a fab first effort.

The Zenith El Primero Range Rover, to use its full and proper name, is skinned with a 42mm matte black ceramic-coated aluminum case. Within that case resides Zenith’s El Primero 400B chronograph movement, comprised of 326 pieces and armed with a 50-hour power reserve, and it sits behind a brushed gray dial with rhodium and luminescent markings and a cambered sapphire crystal. Zenith hasn’t said how many El Primero Range Rovers it plans to build or what it will charge for them, but it would be a crying shame if it was limited to a double-digit or low triple-digit production run.

Source: Zenith