VIDEO: Chrysler Shows Why ‘It’s Halftime in America’ During Super Bowl 2012
In an interesting departure from talking babies, vaporizing vampires and alter-ego dancing heads, hats off to Chrysler for getting serious, looking at the big picture and sending out a message of hope, goodwill, patriotism and unity during Super Bowl 2012. Touchingly and toughly narrated by a revered American icon, the “It’s Halftime in America” ad managed to not only give weight to our shared history, challenges and concerns but also pointed to a better and brighter future. Though the ad could have so easily slipped into the abyss of sentimentalism and schmaltz, it managed to steer clear and deliver a strong and uplifting message. In my humble opinion, this was an absolutely brilliant strategy on the part of the automaker and one which I believe will ultimately pay big dividends.