VIDEO: Chrysler Shows Why ‘It’s Halftime in America’ During Super Bowl 2012

Chrysler's 'It's Halftime in America' Super Bowl 2012 Ad

In an interesting departure from talking babies, vaporizing vampires and alter-ego dancing heads, hats off to Chrysler for getting serious, looking at the big picture and sending out a message of hope, goodwill, patriotism and unity during Super Bowl 2012. Touchingly and toughly narrated by a revered American icon, the “It’s Halftime in America” ad managed to not only give weight to our shared history, challenges and concerns but also pointed to a better and brighter future. Though the ad could have so easily slipped into the abyss of sentimentalism and schmaltz, it managed to steer clear and deliver a strong and uplifting message. In my humble opinion, this was an absolutely brilliant strategy on the part of the automaker and one which I believe will ultimately pay big dividends.

Source: Chrysler