The Top 25 Most Iconic Racecar Sponsor Liveries of All Time
Ask most longtime motorsports fans what they think of corporate sponsorship in racing, and odds are favorable that they’ll tell you something along the lines of it’s a cancer on the sport, turning drivers into G-rated, emotionally castrated spokesbots and has priced the journeymen and shadetree mechanics out of all but the lowest echelons of vehicular competition. And they’d be right.
However, turning racecars into billboards has also helped the sport progress by helping fund technical innovations, improving its visibility, and creating some truly memorable paint schemes over the years. However, if we had to narrow that list of memorable sponsor liveries down to the 25 most iconic and recognizable, they would be the ones furnished by the following companies.