Rolex Oyster Perpetual Cosmograph Daytona is a Throwback Treat [w/ Video]

In the pantheon of classic Rolex watch models, the Cosmograph Daytona (first introduced in 1963) is easily one of the most beloved. Now the famous firm is giving this icon a 21st century makeover by way of the new Oyster Perpetual Cosmograph Daytona. It might not look modernized at first glance, but that’s because most of the advanced tech is found in its construction.

The 904L steel band and 40mm case are topped by a monobloc Cerachrom ceramic bezel, which Rolex says is virtually scratch-proof and UV-resistant. The numerals and graduations have had a thin coat of titanium applied to them to help them pop from the rich black bezel. Inside, there’s a self-winding caliber 4130 chronograph movement with a whopping 72-hour power reserve. All that and more for a suggested retail price of $12,000.

Source: Rolex