Toyota took a 20% hit in sales last year and lost a whopping $4.8 billion. The downturn in the economy was a big factor but the company’s new chief, Mr. Toyoda, recognizes that the brand...
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Lexus had a very engaging display this year at the 2009 SEMA Show, representing a performance-minded side that is just now starting to be truly embraced by the company. In a nice layout adjacent to...
The 35th annual Long Beach Grand Prix took place during a hot and sunny weekend with record crowds. All told, six racing series held competitions during April 18th and 19th on the 1.97 mile course...
This year featured a nice mix of athletes, actors and media folks competing along side a group of professional veterans at the 33rd annual Toyota Pro/Celebrity Race on April 18, 2009. The race was the...
As tuning becomes more and more prevalent with the huge push towards performance and personalization, car manufacturers are starting to really take notice. Toyota has been ahead of the game from day one with their...