MVMT Chrono is Simple, but Not Plain [w/ Video]

We love reporting on the latest super-duper fancy watches with their umpteen-hundred-piece movements, dials made from petrified unicorn snot and what have you, but sometimes all you want is a watch that is, while stylish, simple and to-the-point. There are quite a few of those floating around, yet we find ourselves fixating on the latest effort from the folks at MVMT(pronounced “movement”), which is simply called Chrono.

As far as we’re concerned, the most striking feature of the Chrono is its almost complete absence of numerals or characters; the date indicator sits all by its lonesome between 4 and 5 o’clock, adjacent to the three auxiliary dials for things like 24-hour time and the stopwatch. The whole kit-and-caboodle is powered by a quartz movement supplied by Miyota of Japan housed in a 45mm brushed stainless steel case. MVMT offers the Chrono in a variety of case and band color combinations, and prices all but one of the six variants at a hardly-outlandish $135 (The all-black version is the lone outlier at $140.). That’s how you get the maximum out of minimalism.

Source: MVMT