Amazingly, it has been 25 years since Porsche Design produced a diving watch. Company founder Prof. F. A. Porsche penned the first one back in 1983, the Ocean 2000. As such, the company wanted to make...
Watches
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French watchmaker BRM is not a newcomer to the world of motorsports. Many people may associate this name with the legendary British Racing Motors. However, BRM actually stands for Bernard Richards Manufacturer, after the man...
Back in 2004, TAG Heuer unveiled the Monaco V4 Concept Watch to widespread exaltation. But at that time, insider speculation indicated that a commercial version would never be forthcoming. The watch was the world’s first...
In the world of motorsports, your image is only as good as your watch sponsor. Well, not exactly, but basically the better the racing team, the more prestigious the timepiece. Ferrari is matched up with...
If you keep up with motorsports, you may be familiar with Tudor Watch as a timing partner for Porsche. If not, its parent company, Rolex, is a household name and one of the world’s premier...
First unveiled in concept form at BraselWorld 2008, one of the newest members of the TAG Heuer Grand CARRERA collection is the Calibre 36 RS Caliper Chronograph. This timepiece applauds the longstanding collaboration between TAG...
If you have seen the new Lamborghini Super Trofeo single-make racing series you know that Blancpain is its premier sponsor. Their livery, with large clock faces brandished on every hood and side panel, covers each...
The Rolex name obviously needs no introduction. Quality, fit and finish are top notch. Over the years, a great number of watchmakers have gotten involved in the automotive cross-marketing and race inspired luxury timepiece wars....
1969 was an innovative year for the watch brand Heuer. Kicking of a trend that continues to this day, Heuer was the first watch company to sponsor a race car driver. That individual was none...
This very cool timepiece is enginered by Cvstos for Pagani. As the first licensed mechandised related to the Zonda, Cvstos had to make sure their execution was flawless. As for branding, I’ve seen two variations...