Take time to look around our world, and you’ll notice more than a few man-made objects that are unmistakably and unapologetically American in origin. The Louisville Slugger. The McDonald’s Big Mac. The Fender Stratocaster. And, of course, the Ford Mustang. When it premiered very nearly a half-century ago, the Mustang represented a colossal gamble for its maker; it was arguably the first mass-market production car to be aimed squarely at Baby Boomer consumers, the eldest of who – the ones born shortly after the end of World War II – were just starting to trickle out of high school and into the “real world.” As it turned out, the timing of Lee Iacocca, Donald Frey and the rest of the stylish Falcon derivative’s champions within Ford HQ could not have been better. The Mustang went on to set (and still holds) the record for the fastest-selling new car of all time.
And while all of the Mustang’s foes have come and gone over the years (with some, like the AMC Javelin and Pontiac Firebird, never to return), it has managed to stay in continuous production. But in the automotive biz, standing still is just as bad as moving backwards, and with the current Mustang’s architecture dating back to 2005, the time is right to unbridle this icon’s next generation. Which is exactly what Ford is doing today in a daylong, multi-city worldwide launch.