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  • Ferrari LaFerrari Hybrid Offers 949HP of ‘Maximum Expression’ from the Prancing Horse

    In Auto News / By /

    Ferrari LaFerrari Geneva Motor Show 2013 02 640x395 Ferrari LaFerrari Hybrid Offers 949HP of Maximum Expression from the Prancing Horse

    Lets just consider for a moment that Ferrari just achieved the highest rating in the 2013 BrandFinance Global 500 – effectively making Ferrari the most powerful brand in the world. Taking into account metrics such as net revenue, brand affection, loyalty, average revenue per customer, and a number of other qualitative/quantitative factors, Ferrari edged out the likes of BMW and Volkswagen for the top spot and it’s not really hard to see why.

    Why? Because the car above is the successor to the legendary Enzo Ferrari that debuted nearly 10 years ago. Described by president Luca di Montezemolo as “the maximum expression of what defines our company – excellence”, the LaFerrari is Ferrari’s first foray into the world of hybrid power and what a first it is…

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