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Ferrari LaFerrari Hybrid Offers 949HP of ‘Maximum Expression’ from the Prancing Horse

Lets just consider for a moment that Ferrari just achieved the highest rating in the 2013 BrandFinance Global 500 – effectively making Ferrari the most powerful brand in the world. Taking into account metrics such as net revenue, brand affection, loyalty, average revenue per customer, and a number of other qualitative/quantitative factors, Ferrari edged out the likes of BMW and Volkswagen for the top spot and it’s not really hard to see why.

Why? Because the car above is the successor to the legendary Enzo Ferrari that debuted nearly 10 years ago. Described by president Luca di Montezemolo as “the maximum expression of what defines our company – excellence”, the LaFerrari is Ferrari’s first foray into the world of hybrid power and what a first it is…

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The Lamborghini Veneno Celebrates 50 Years of Italy’s Finest Fighting Bulls

In the weeks leading up to the 2013 Geneva Motor Show, there was hell of a lot of build up around the McLaren P1, the often-teased Ferrari LaFerrari, and even the Toyota/Subaru FR-S/BRZ droptop. Yet it was a strangely quiet affair around Sant’Agata. Most people knew that Lamborghini was up to something, but nobody was too sure. Personally, this editor thought that Lamborghini would be showcasing a new four door hybrid competitor ala their Estoque concept a few years back.

Instead, Lamborghini took the wraps off their car and dropped a bomb. A sinister, swooping, angry looking bomb that stopped more than one show-goer in their tracks and put media camera shutters on overtime duty. It was clear that the fighting bull wanted a slice of the hypercar pie that Porsche, Ferrari, and McLaren were all competing for and Lamborghini had done their homework. No messing around, no soft side, and not a hybrid system in sight. Introducing the Lamborghini Veneno…

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