Last week, I had an opportunity to be one of the first and privileged few to check out the “all new” 2014 Toyota Corolla in beautiful, sunny San Diego. When you think of historic redesigns, the Toyota Corolla may not immediately come to mind, but perhaps it should. This is a car with 47 years under its belt (or hood) and over 4 million units sold. In fact, the Toyota Corolla is the best selling car in the world and, with the 2014 model, Toyota is looking to liberate over 300,000+ vehicles a year.
Toyota served up an extraordinary event for the press to see what the 11th generation Corolla is all about; and despite having some reservations that a fuel efficient, entry-level sedan could provide anything like ‘excitement,’ I actually walked away more than a little impressed.