Tag Archives: Crossover
From 1963 to 1969, Ford embarked on a marketing initiative called “Total Performance.” This campaign was built around not only Ford’s involvement in pretty much every major racing series on this dihydrogen monoxide-rich orb (NASCAR, Formula 1, Indy car, drag racing, sports cars, touring cars and rallying), but also the tire tormenting capabilities of the cars Dearborn sold to Joe Consumer. Here in the U.S. of A., that meant things like mountain-motored Galaxies, booming Boss 302 and Boss 429 Mustangs, and wind-cheating fastback Torinos. Suffice it to say, high-test-gulping good times were had by all.
Skip ahead a half century or so to today, however, and the world is vastly different. The act of burning Texas Tea like it’s going out of style has, in fact, gone out of style. These days, the average new car or truck buyer is more interested in things like low operating cost and, in quite a few cases, ecological responsibility than out-and-out speed. Ford is well aware of this, but a funny thing happened when we accepted its invitation to try out some of its latest wares last week: We found that performance is alive and well under the Blue Oval. It just looks and sounds different.
As crossovers (aka demi-SUVs) go, the Range Rover Evoque isn’t the roomiest, or the most affordable, or even the most economical. But damn if it isn’t the coolest looking. Whether you pick the 3-door or the 5-door, there’s a good chance you’ll find yourself looking back at it over your shoulder every time you walk away. The sinewy proportions, “chop top” greenhouse and bold surface detailing all work in concert to create one big, four-wheeled eye magnet.
But whether you buy an Evoque to see, be seen in or a combination of the two, you’ll still have to compete with other Evoque owners. Unless, of course, you invest in making your British soft roader stand out from the crowd of standouts. If you’ve been a semi-regular visitor to this site for the last year or so, you’ll know there’s already a bumper crop of body kits out there for the Evoque, and now an established modifier of the larger (and, as many purists will eagerly proclaim, real) Range Rovers is entering the market.