In the weeks leading up to the 2013 Geneva Motor Show, there was hell of a lot of build up around the McLaren P1, the often-teased Ferrari LaFerrari, and even the Toyota/Subaru FR-S/BRZ droptop. Yet it was a strangely quiet affair around Sant’Agata. Most people knew that Lamborghini was up to something, but nobody was too sure. Personally, this editor thought that Lamborghini would be showcasing a new four door hybrid competitor ala their Estoque concept a few years back.
Instead, Lamborghini took the wraps off their car and dropped a bomb. A sinister, swooping, angry looking bomb that stopped more than one show-goer in their tracks and put media camera shutters on overtime duty. It was clear that the fighting bull wanted a slice of the hypercar pie that Porsche, Ferrari, and McLaren were all competing for and Lamborghini had done their homework. No messing around, no soft side, and not a hybrid system in sight. Introducing the Lamborghini Veneno…

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