Tag Archives: Advertising
At a media briefing last Friday in Santa Monica, Jeep announced the kick-off of a marketing campaign pairing the new limited edition 2012 Jeep Wrangler Unlimited Altitude with USA Basketball. Best known for its Olympic medal pursuits, most recently in 2008, USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States.
Based on the Unlimited Sahara model, the 2012 Jeep Wrangler Unlimited Altitude takes on a more monochromatic appearance with body-color matched fenders, hardtop and the center sections of the front and rear bumpers. The available colors include Deep Cherry Red, Black, Bright White and Bright Silver Metallic.