Ode to Essential Beauty: Andrea Zagato Talks the Family Business [Video]
For three generations and almost 95 years,Zagatohas been at the forefront ofItalianautomotive styling andcoachbuilding. And under current chairmanAndrea Zagato– grandson of founderUgo Zagato– the company seems to be flourishing, with striking limited edition and one-off creations based the likes of theAston Martin V12 Vantage,Dodge Viper SRT10andPorsche Carrera GTkeeping this storied name in the headlines.
So what’s the company’s recipe for success? Well, as Andrea Zagato explains (inItalian, so be sure to turn on the closed captions), it all comes down to what he calls “essential beauty.” It is a philosophy that is plain-to-see in the1957 Alfa Romeo 1900 SSZthat serves as the four-wheeled star of this video. As fans of simple, restrained automotive styling, we’re glad thatZagatoinsists on sticking with its proven formula.