Media Kit

About Us

Sub5zero began as a website dedicated to high-performance autos, those unique vehicles that can sprint from 0-60 mph in 5 seconds or less. And while we still stay true to covering this market segment, our mandate has grown to include any type of motorized vehicle that outperforms its peers and promotes cutting edge design or innovation. As such, we now cover the entire spectrum of the automotive and motorcycle industry including the burgeoning green and eco-friendly space. Those areas that are closely related such as Gear, Gaming, Watches and Mobile Technology are also a focus. Sub5zero offers engaging blog articles, event coverage, road tests and product reviews. Our audience is a wide mixture of enthusiasts, potential-buyers and insiders.

Interacting with Our Audience

• Large format ad units: high-reach and high-impact

• Traditional 728 x 90, 160 x 600, 300 x 200 and 125 x 125 ad units

• Full background skinning

• Sponsorship of giveaways, contests & sweepstakes

• Sponsorship of content areas

• Sponsorship of event coverage

• Sponsorship of image galleries

Audience Demographics

• Predominantly male (67%), between the ages of 18-49

• Educated with high disposable income

• 41% have a bachelor’s degree or higher

• 26% have a household income of $60k+

• 22% have a household income of $100k+

Site Information

• Average of 60,000 monthly unique visitors

• Growing at a 20% rate month-over-month

• Average time on site is 2 min. 30 seconds

• High-rate of returning users

• Highly-engaged readers

Advertising Opportunities

8NINE8 offers many varied and flexible ad opportunities on our properties to reach an influential audience.

Sub5Zero Rates

Ad zones run for the entire month. We are willing to prorate for mid-month start dates.

To find out more about our rates, developing an advertising or social media campaign or partnership opportunities please use this Contact form.