Jeff Koons Unveils 2010 BMW M3 GT2 Art Car Ahead of the 24 Hours of Le Mans
In 2003, American artist Jeff Koons approached BMW about creating an Art Car. At that time, his initial collaborative efforts did not bear any fruit. However, today, Koons proudly unveiled a 2010 BMW M3 GT2 wearing his unique design aesthetic and carrying the distinction of the 17th BMW Art Car. The creation was unveiled in the Centre Pompidou in Paris in front of 300 VIPs.
Koons worked closely with a team of BMW engineers and designers to make sure the Art Car’s wrapping didn’t adversely effect aerodynamics or weight. The group managed to move from design to completion in just under two months. First, a layer of digital print on car wrapping vinyl was applied. Then a double clear-coating was laid down to bring out the color.
Jeff Koons started out with simple sketches which were eventually replicated and revised using CAD. The original 3D designs were translated to 2D for printing. Then the vinyl was methodically applied to the entire M3. Even individual spare parts were covered. The contrasting colors were used to invoke a feeling of power which is further emphasized with floating debris on the rear quarter-panels. In addition, there are two rings at the back suggesting supersonic acceleration.
The BMW M3 GT2 Art Car will run at the 24 Hours of Le Mans on June 12-13 in France. The car will be quite the contender this year with a 4.0-liter V8 engine good for 500 bhp and 0-62 mph times of just 3.4 seconds. It also features racing brakes, a stiffer chassis and extensive use of carbon fiber and other lightweight materials. We can’t wait to see this thing in action at night under the lights!