Geneva Motor Show Preview: Introducing the MercedesSport Individualization Program
For years customization and tuning was something that the major automakers relegated to the aftermarket, in their opinion a growing but insignificant niche that until recently didn’t warrant their participation. But in the last couple of years everyone has jumped into this space with both feet. Volvo released R-Design, Lexus dropped F-Sports and so for and so on… Mercedes has always had a foot in the game with their AMG division, which takes their standard models and transforms them into Autobahn monsters. Now, Mercedes is introducing MercedesSports to bridge the gap between their standard models and those from their testosterone-laden brethren.
To start with, front aprons, spoiler edges and side skirts will be offered along with optional rear and roof spoilers, a diffuser-look rear apron insert and fog lamp louvers. Traditional tuning upgrades like perforated brakes and stiffer, lower suspension systems will be available as well. Inside, a sports steering wheel and an aluminum pedal cluster will join stainless steel door entry panels back-lit with the white MercedesSport logo and black velour floor mats.
The first exposure we’ll get will be from the new 2011 Mercedes-Benz E-Class, which will have plenty of add-ons and packages available for all flavors – Saloon, Estate, Coupé and Cabriolet. MercedesSports packages and options will then slowly make their way into the rest of the model lineup as well. The program will be completely handled in house via Mercedes-Benz Accessories GmbH.