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• Hublot MP-05 LaFerrari Watch is the Hypercar of Timepieces [w/ Video]

  In Watches / By Tom Anderson / 24 April 2013

  

  Say what you will about its name (but do keep in mind the old saying, “If you can’t say something nice, don’t say anything at all.”), but the Ferrari LaFerrari (or simply LaFerrari, otherwise you’ll be saying “Ferrari the Ferrari” in Italian) is one hell of an automobile. Its neck-snapping styling, V12 and hybrid system one-two punch and limited production status have already made it a classic. And the first customer delivery hasn’t even happened yet!

  But what if said customers want to have the LaFerrari experience even when they aren’t near their LaFerrari? No, it doesn’t involve uncorking those 900+ horsepower or negotiating turns as the active spoilers flap away. However, it does involve a super stylish engine-inspired watch that looks like no timepiece we’ve ever seen before. And it comes courtesy of the Swiss artisans and Hublot.

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• Bulgari Brings Forth the Octo Maserati Watch [w/ Video]

  In Watches / By Tom Anderson / 28 March 2012

  

  With most automaker-branded non-automotive products, the carmaker tie-in is broadcast “loud and proud.” The logos, names and colors are on display front-and-center, no doubt to get the most out of the license for which they paid serious dough-rey-mi. The folks who buy these goods think they’re cool, but most outside observers like us find them cheesy, douchey, or some other unflattering adjective.

  Bulgari, to its credit, has taken a different approach with its new Octo Maserati watch. For starters, you can’t really tell right off the bat that it’s Maserati-branded item. Only when you turn the watch itself over do you see the Italian manufacturer’s trident logo. But the subtle co-branding isn’t the only noteworthy feature of this timepiece.

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• Breitling Rolls out Bentley Continental GT V8 Inspired Watch

  In Watches / By Tom Anderson / 22 February 2012

  

   

  Rare is the automaker-branded non-automotive product that was developed with a great deal of involvement from said automaker. Most of the time, the car company waits for the trinketmaker's check to clear and, once that happens, it's onto reviewing the next licensed product for approval. No consulting on the size and placement of the logo on that toilet seat cover or shot glass set, or what the thread count of that blanket-with-sleeves is.

   

  The working relationship between Bentley and Breitling, on the other hand, is much closer and hands-on. The British luxury car maker and the Swiss high-end watchmaker have been chummy for many moons, which is no surprise, given the no-doubt sizable overlap of their primary demographics. It should also be no surprise that Breitling is helping Bentley celebrate the launch of the new V8 version of the Continental GT and GTC with a trick new timepiece.

   

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• Limited Edition Scuderia Ferrari One by Cabestan – Available to Ferrari Owners for a Cool $300,000

  In Watches / By Ari Cox / 6 May 2010

  

  All of the high-end automakers with racing aspirations have watchmaking partners. Cars and watches just seem to go together, plain and simple. But some brands are harder to extend to the world of watches and Ferrari found this out the hard way with their collaboration with Officine Panerai. Initially, the company’s clean aesthetic and stellar craftsmanship seemed like a perfect match. But in practice, the merging of the two always seemed a bit off. Slapping the prancing horse on the crown and at 12 o’ clock and using black, red and yellow dials and markers never seem to do the trick. And so, the two parted ways.

  Now, it appears that Ferrari has found a partner that exudes the flair and exclusivity that was so lacking the last go-round. Swiss watchmaking atelier Cabestan has been selected as their new partner and highly regarded designer Jean-Francois Ruchonnet has just introduced the pre-production rendering seen here. The Scuderia Ferrari One by Cabestan offers vertical tourbillon movement with plenty of aluminum and exotic carbon fiber thrown in the mix as an ode to its racing heritage. 

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• Porsche Design Takes the Plunge with the P’6780 Diver Watch

  In Watches / By Ari Cox / 25 March 2010

  

  Amazingly, it has been 25 years since Porsche Design produced a diving watch. Company founder Prof. F. A. Porsche penned the first one back in 1983, the Ocean 2000. As such, the company wanted to make a big splash by doing what they do best – innovate and stylize Porsche branded accessories. The watch blends a silver-colored stainless steel container with an anthracite-grey titanium bridge structure for striking contrast.

  Not only does the watch look uber-cool but it has the performance chops to hang with the best. Capable of handling dives up to 1000 meters and offering a luminous dial with excellent readability in the dark abyss of the ocean, the P'6780 also provides mechanical ETA 2892-A2 caliber automatic movement for precision and reliability.

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• Abarth Gets Clocked – Introducing the BRM V12-T-44 Chronograph

  In Watches / By Ari Cox / 23 November 2009

  

  French watchmaker BRM is not a newcomer to the world of motorsports. Many people may associate this name with the legendary British Racing Motors. However, BRM actually stands for Bernard Richards Manufacturer, after the man who has been making mechanical watches inspired by racing and automotive themes for over 25 years. The company’s latest endeavor, done on behalf of Abarth, has been dubbed the BRM V12-T-44 Chronograph.

  Sporting a 44mm black titanium case, this limited edition timepiece takes many accents from the Italian car company including a black Nomex strap featuring red stitching to resemble the Abarth fascia along with their scorpion logo placed on the watch-face and chrome hands. BRM will only be producing 49 examples, keeping in line with their small production runs of about 2,000 watches total per year. Each BRM V12-T-44 Chronograph will be individually numbered and is available on the BRM website for €4,900 or roughly $7,333.

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• Tag Heuer Monaco V4 Limited Edition Watch Finally Released

  In Watches / By Ari Cox / 19 October 2009

  

  Back in 2004, TAG Heuer unveiled the Monaco V4 Concept Watch to widespread exaltation. But at that time, insider speculation indicated that a commercial version would never be forthcoming. The watch was the world’s first featuring a belt driven transmission instead of the classic pinion and wheel movement. It also pioneered the use of linear mass (mounted on the smallest ball bearings ever made) instead of normal oscillating mass. Five long years later, on the eve of the company’s 150th anniversary, TAG Heuer has unveiled the production version of the Monaco V4 Limited Edition.

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• Graham-London Partners With Brawn GP for Limited Edition Formula 1 Inspired Watches

  In Watches / By Ari Cox / 9 October 2009

  

  In the world of motorsports, your image is only as good as your watch sponsor. Well, not exactly, but basically the better the racing team, the more prestigious the timepiece. Ferrari is matched up with Panerai, McLaren is with TAG Heuer and Williams is cozy with Oris. Brawn GP has been an amazing standout this year and is in the lead to grab the Formula One championship title. So if you are blitzing the rest of the field you absolutely must have a watch sponsor that sets you apart from the competition as well. But unfortunately, this team has a rather barren sponsorship list. However, all things come in good time. Enter a new partnership with Graham-London that lets Brawn GP show everyone that they have officially arrived.

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• Rolex Tudor Introduces Hydro 1200 and Hydronaut II Chronograph Diving Watches

  In Watches / By Ari Cox / 28 September 2009

  

  If you keep up with motorsports, you may be familiar with Tudor Watch as a timing partner for Porsche. If not, its parent company, Rolex, is a household name and one of the world’s premier luxe timepiece manufacturers.

  Until recently, Tudor, featuring ETA movement and a pared down aesthetic, was a compromise for those who couldn’t scrape up enough dough for a Rolex. Now, it looks like Rolex is taking its sister brand in a new direction with revamped product lines including the Hydronaut Series of water-sport watches that feature Rolex quality standards. 

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• TAG Heuer Grand CARRERA Calibre 36 RS Caliper Chronograph

  In Watches / By Ari Cox / 8 September 2009

  

  First unveiled in concept form at BraselWorld 2008, one of the newest members of the TAG Heuer Grand CARRERA collection is the Calibre 36 RS Caliper Chronograph. This timepiece applauds the longstanding collaboration between TAG Heuer and legendary Japanese car designer Ken Okuyama, the driving force behind many outstanding GT cars such as the Ferrari Enzo and Maserati Quattroporte (while at Pininfarina), and more recently, under his own studio.

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