Tata

Automotive history is chock full of cheap and simple cars designed to put the masses on wheels and, hopefully, make their makers masses of money. From the Ford Model T to the Volkswagen Beetle and the original Mini to the Fiat Topolino, building cars that an overwhelming majority of the population can afford has proven to be a winning formula. And the latest car to bottle and sell that formula is the Tata Nano.

But there’s much more to Ratan Tata’s empire than the tiny, rear-engine runabout. He also owns Jaguar and Land Rover, and that’s just on the car side. His family of companies also counts Titan Industries as a member. Titan Industries, it turns out, is one of the world’s biggest watchmakers, and one of its subsidiaries, Tanishq, is India’s premier fine jewelry manufacturer. No surprise, then, that Titan was the company selected to bling-out the Nano seen here.