
Subaru tends to run 2 year design cycles for their cars. So, with the 2010 designs out, what now? Give Travis Pastrana more cars to roll? Take a nap in front of Mazda Headquarters? Nope, you get ready to deliver a little shock and awe at SEMA 2009. And let me tell you, this year Subaru must have attended Michael Scott's Diversity Training Seminar, because their 3 cars couldn't be more different from one another.
Their first offering is a 2010 Impreza WRX STI that was built with all the parts available in the SPT (Subaru Performance Tuning) catalog. Subaru has been trying to break into the after-market parts game for years now, offering short-shifters, exhausts, wheels and suspension, along with various blingy flare. It's not an easy task and I give Subaru props for recognizing “performance parts” don't have to be a 4-letter word to a car company.