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While the Super Bowl is a spectacle of grand proportions, the commercials are what many look forward to just as much as the game itself. Automotive companies have big budgets and often produce some of the most compelling, interesting and talked-about ads that run during the big game. This year was no different. Check out the following videos showing the marketing engines at Hyundai, Kia, Audi and Dodge fast at work.

Here is a solid stop-motion video short done by the folks at Kia Motors to showcase the new Kia Soul. The car arrived on our shores in March as a 2010 model. Kia Soul Rock is a great ode to their newest MPV-style vehicle. The North American version of the car comes outfitted with either a 1.6-liter inline four-cylinder engine producing 122 hp and operated by a five-speed manual transmission or the 2.0-litre unit producing 142 hp mated to a 5-speed manual transmission with a four-speed automatic optional. The video shows a nice display of dozens of 2010 Kia Soul vehicles engaged in synchronized stunt driving with a few power slides here and there. Check it out after the jump.