Hyundai

Hyundai has been on a tear this last couple years and is continuing on its quest to push around the big boys. This year the Korean juggernaut plans to debut no less than 5 game-day advertisements for the 2012 Super Bowl including the ones featured here. Many of the clips center around American themes, including the Fourth of July, and are a direct shot across the bow to domestic car companies. One of our favorites shows a collective "Rocky" consciousness infecting a Hyundai factory which bursts into a full blown performance of  "Gonna Fly Now." And the new 2012 Hyundai Veloster Turbo and the Genesis Coupe R Spec get their time in the spotlight as well. Check out the fun fest after the jump...

Hard to believe it’s already November again, and you know what that means: The automotive aftermarket’s highest of high holy days – the SEMA Show in Las Vegas – are under way. While plenty of companies are content with hawking their wares a la carte, the best way to draw attention to your booth (aside from populating it with clothing-deficient members of the fairer sex) is to park a killer ride or three in it.

And if you ask us, the score of rides listed after the jump are especially killer.

With the Cheeseheads’ victory hangovers a fading memory and the legions of Steeler Nation having uttered their last “Wait ‘til next year,” attention now turns to another battle: the battle for this year’s most memorable automotive Super Bowl commercial. As promised, we’ve gone through and analyzed the spots from each of the car companies who fronted the millions to make their voices heard. Here are our 10 faves.