Dodge

While the Super Bowl is a spectacle of grand proportions, the commercials are what many look forward to just as much as the game itself. Automotive companies have big budgets and often produce some of the most compelling, interesting and talked-about ads that run during the big game. This year was no different. Check out the following videos showing the marketing engines at Hyundai, Kia, Audi and Dodge fast at work.

Times are hard, money is tight, interest in the Armed Forces is down and we have wars raging on foreign lands across the world. So, if you are the US Air Force and you want to pack your squadrons with young eager mavericks, what should you do? Why, build two awesome supercars that shock and awe the visual senses, of course! The Mustang X-1 and Challenger Vapor were both constructed as part of the Air Force's Project Supercar initiative to drive interest in signing-up and joining the ranks.

After just returning from the DUB Show in Detroit and seeing all of the crazy modifications that people have performed at their own expense, I must say that the US Government has jumped head first into the custom car game. With all of the tax payer dollars being thrown around to anyone with their hand out, why not build some badass rides. In fact, let's get the Army, Navy and Marines involved and have an Armed Forces custom car show traveling around the country with tank drifting and humvee off-roading. Truly, I jest, but I have to give the Air Force credit for these two initiatives, executed by Galpin Auto Sports. Who else but the guys from GAS could create rides as far out as these two radical pony cars, which both feature airplane-like modifications and Lambo doors.

The SpongeBob Dodge Charger at the 2009 DUB Show Detroit was one of the true standouts. Arandas Tire had some pretty cool rides but this got top billing. You should have seen the crowd around this thing. And they were cool about it, leaving the door unlocked with people climbing in and out. We've seen some SpongeBob SquarePants edition cars before but they usually just consisted of painting half the car baby blue and the other half yellow. Sometimes even a funky airbush figure or two... But nothing approaching the theme execution that these guys pulled off.

Even though the press has been pretty ho hum about the new electric car from Dodge, we at Sub5zero are always siked when we find an alternative energy vehicle which some acceleration chops. The Dodge Circuit EV will perform 0 to 60 in under 5 seconds, the quarter-mile in 13 seconds and has a top speed of at least 120 mph. 

Per the press release: "The Dodge Circuit EV utilizes just three powertrain components. These include a 200 kW (268 horsepower) electric motor to drive the wheels, an advanced lithium-ion battery system to power the electric-drive motor, and a controller that manages energy flow.