Abarth

The Top 10 Debuts of the 2011 Los Angeles Auto Show

By Tom Anderson on Thu, 11/17/2011 - 18:15

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It’s mid-November, and you know what that means, right? Well, yes, it does mean that radio stations and retailers are trying to cram Christmas down everybody’s throat before next week’s turkeys have even been decapitated, much less carved, but the answer we were looking for is that it’s time once again for the automotive world to converge on the intersection of Pico and Figueroa and occupy L.A. (or at least its convention center) for the Los Angeles Auto Show. And we were part of that not-so-angry mob during the press preview days.

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Abarth Gets Clocked - Introducing the BRM V12-T-44 Chronograph

By Ari Cox on Mon, 11/23/2009 - 08:48

Watches Abarth B.R.M.

French watchmaker BRM is not a newcomer to the world of motorsports. Many people may associate this name with the legendary British Racing Motors. However, BRM actually stands for Bernard Richards Manufacturer, after the man who has been making mechanical watches inspired by racing and automotive themes for over 25 years. The company's latest endeavor, done on behalf of Abarth, has been dubbed the BRM V12-T-44 Chronograph.

Sporting a 44mm black titanium case, this limited edition timepiece takes many accents from the Italian car company including a black Nomex strap featuring red stitching to resemble the Abarth fascia along with their scorpion logo placed on the watch-face and chrome hands. BRM will only be producing 49 examples, keeping in line with their small production runs of about 2,000 watches total per year. Each BRM V12-T-44 Chronograph will be individually numbered and is available on the BRM website for €4,900 or roughly $7,333.

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