With most automaker-branded non-automotive products, the carmaker tie-in is broadcast “loud and proud.” The logos, names and colors are on display front-and-center, no doubt to get the most out of the license for which they paid serious dough-rey-mi. The folks who buy these goods think they’re cool, but most outside observers like us find them cheesy, douchey, or some other unflattering adjective.
Bulgari, to its credit, has taken a different approach with its new Octo Maserati watch. For starters, you can’t really tell right off the bat that it’s Maserati-branded item. Only when you turn the watch itself over do you see the Italian manufacturer’s trident logo. But the subtle co-branding isn’t the only noteworthy feature of this timepiece.
The movement of the Octo Maserati is Bulgari’s own Calibre GG7800. In addition to the regular 12-hour clock, the 45 jewel movement also powers four retrograde displays that indicate minutes, the date, and the chronograph hours and minutes, plus a jumping hour indicator displayed through a window located at 12 o’clock on the face. And to cap it all off, you get the kind of peace of mind that only 38-hours of power reserve can provide.
As for the watch case, it’s a 45mm brushed steel unit adorned with scratch-resistant, glare-resistant sapphire crystal. The watch face features deep blue accents and designs that evoke that of a typical late model Maserati grille. The strap, which is made of calfskin, features a butterfly clasp.
Bulgari hasn’t said what the Octo Maserati will sell for, but if it’s anything like the highly regarded firm’s other watches, it will be quite pricey. But even if your portable clock budget is perpetually stuck in Casio or Timex territory, you can watch this lovely video of the Octo Maserati in motion. That’s almost as good as being able to afford one, right?