Subaru Performance Tuning (SPT) Toyota Racing Development (TRD)
One of the most exciting stories from SEMA '09 was Carroll Shelby giving the official go-ahead to Classic Recreations to build a continuation of the 1967 Ford Mustang Shelby GT500, called the 1967 Mustang Fastback Shelby G.T.500CR "Performance." Classic Recreations was the only shop ever given such a priviledge. At SEMA all they had were drawings and specs of the proposed car, and even those had me salivating (check out our story here). This was a huge undertaking, because the GT500 is one of the most coveted and loved muscle cars of all time.
After Nicolas Cage drove one ( "Eleanor," a modified GT500 that never liked being stolen) in the 2000 blockbuster re-make "Gone in 60 Seconds" the population of those that fawn over the GT500 only grew. What was once loved only by hot rod fans and guys in their 50s was now loved by everyone.
Back in 2005, Jaguar's hottest selling model of all time ended its production run. That car was the XK. In the spring of 2006, the 2007 model emerged as a completely reworked vehicle that Jaguar hoped would continue to see record sales. The challenge for the company has been competing in a segment - Large Premium Sports Cars - that doubled from the mid 90s to the mid 2000s. Jaguar sought to blend the two major groups - grand tourers and sports cars - into a single kickass car.
That generation ran through 2009 offering a 4.2-liter V8 good for 300 hp and 310 lb-ft of torque as well as a supercharged variant providing 420 hp and 412 lb-ft of torque. But with everyone stepping up their game, Jaguar quickly realized that even though they had satisfied their goal, they certainly had no BMW M6 or Mercedes-Benz SL65 AMG killer…
This year the 2010 Geneva Auto Show was like a buffet in which I hand-picked all the types of food. The manufacturers were the staples; steak, potatoes, a dessert platter, etc. I expected them to be there and taste good, as usual. But the real treats this year came from the tuners. They are the crazy geniuses that take a mass-produced car into their kitchens and create something extraordinary and (for better or worse) original. There were lots of tuners and coach-builders showing their wares at Geneva this year, and here are my 5 favorites in no specific order:

What if you could take the punching power of Mike Tyson and fit it into the body of Bruce Lee? That seems to be the motivation behind Koenigsegg's newest hypercar, the 2011 Koenigsegg Agera. Koenigsegg chose the 2010 Geneva Motor Show to display it's new creation, which was made as a celebration of the Swedish manufacturer's 15th anniversary.
Koenigsegg is calling it a new car, but it's really just an improvement on the CCX. And that's fine, because I thought the CCX was a great car. Classic supercar looks, eargasm soundtrack and performance nipping at a Veyron's heels.
We've all seen our fair share of controversial ads. Agencies are always looking to walk the fine line between funny and offensive and seem to more and more drop into the later category. For whatever reason, tragedies and follies serve as perfect fodder. In the case of mega ad agency JWT, they managed to craft up this beaut of a print campaign for Danish garage door maker Dansk Port Teknik.
It was inevitable that the sharks would strike at the bleeding legs of Toyota, with Ford, GM, Hyundai and Chrysler all offering serious incentives to get owners to trade in their potentially flawed rides for new models. But now we're starting to see a whole slew of jokers making fun of "unintended acceleration" in a variety of other venues and outlets. When will the madness end?
Expensive cars and expensive watches have been paired together as often, and for as long, as ice cream and chocolate syrup. Every year various watch manufacturers come out with special editions aimed at the performance driver. Usually they sport multiple chrono dials, exotic light-weight materials, and a price that is proportional to the car by which they're inspired.
The 2010 TAG Heauer Tesla Roadster is the same idea, flipped. Tesla and TAG Heuer joined forces to design a limited edition roadster, which they showed off at the 2010 Geneva Motor Show. Tesla's chief designer Franz von Holzhausen worked closely with the Swiss watch designers to develop a look that was true to both companies.

Vanilla ice cream may technically be white in color, but these days white cars are far more exciting to your eyes than the grey-of-ice-creams is to your taste buds. Black used to be the color of bad boys and speed, but these days white draws far more attention. If you happen to be driving a white 2011 Jaguar XKR Special Edition no one will mistake it for goody goody.
Making its public debut at the 2010 Geneva Motor Show, Jaguar is hoping to root itself a little deeper in the performance GT market. Although it wears the color of purity and restraint, the 510hp supercharged 5.0 liter V8 will run with the tarmac bad boys up to 174mph.
Mazda is celebrating the 20 anniversary of its highly successful and downright fun sports car the same way the world celebrates New Year's Eve, with each region getting its own party and count-down. Special editions for the UK and Japan have already been released, and continuing East it's now continental Europe's turn to receive their own party hat.
Debuting at the 2010 Geneva Motor Show is the 2010 Mazda MX-5 20th Anniversary Edition. Differing it from a normal MX-5 are special door handles, headlight fascia, grill surround, and silver fog lights.